Sweepstakes can seem like a mystery to many — part thrilling opportunity, part suspicious scheme. With so many wild stories floating around, it’s no wonder people wonder if these contests are even worth entering. Today, we’re busting the biggest myths to reveal the truth behind sweepstakes — and why you actually have a fair shot.
Myth #1: Only Rich People Win Sweepstakes
This is one of the most common — and most wrong — beliefs. In reality, sweepstakes winners are typically ordinary folks from all walks of life. Sponsors want broad participation to promote their products, so targeting wealthy entrants defeats the purpose. If anything, frequent winners are simply persistent people who enter often.
Myth #2: It’s All Just One Big Scam

Sure, scams exist — but legitimate sweepstakes run by reputable brands, retailers, or media companies follow strict laws. They’re heavily regulated and usually require official rules filed with state authorities. Always look for well-known companies and avoid contests that ask for money to claim a prize.
Myth #3: You Have To Buy Something To Win
This is a myth that’s actually illegal. In the U.S., sweepstakes cannot require a purchase to enter. If a contest asks for money to improve your odds or to claim your prize, it’s a huge red flag. Legitimate sweepstakes will always offer a free way to enter, clearly explained in the rules.
Myth #4: The Winners Are Always Predetermined
Many believe winners are hand-picked or that sponsors somehow “owe” prizes to certain people. In fact, winners are selected through random drawings, often conducted under the supervision of independent auditors. That randomness is what protects both the entrants and the companies legally.
Myth #5: You Need To Enter Thousands Of Times

While entering multiple sweepstakes increases your chances overall, it doesn’t mean you have to flood a single contest with thousands of entries. Many sweepstakes allow just one daily or weekly entry. Consistency across different contests is often more effective than going overboard on one.
Myth #6: Only People With Inside Connections Win
This one might come from Hollywood, but in reality, employees of the company running the sweepstakes — or their immediate families — are almost always barred from entering. This ensures that winners are genuine customers or fans, not insiders gaming the system.
Myth #7: Nobody Really Wins Big Prizes Anyway
Tell that to the person who drove away in a brand-new truck or took a luxury trip to Europe courtesy of a sweepstakes. People really do win — and often. Companies publicize winners (with their permission) precisely to prove that these prizes are awarded. Check any major brand’s contest history and you’ll likely see past winners proudly featured.